Marketing Your Business is essential once you’ve set up your own business. If nobody knows you exist, you won’t get customers. If you’re going to be marketing your business online, then before long you will start stumbling across terms like: SEO, Search Engine Optimisation and Google Adwords.

The good news about marketing your business online is that, in most cases, you can control your costs better. Marketing your business online is usually cheaper and more measurable than most forms of offline marketing. A well known saying in marketing was always “Half your marketing & advertising spend is wasted – the trouble is, you don’t know which half”. But advertising on the Internet can give you statistics and figures so you can work out what advertising is working for you.

Below are some great resources to help you with marketing your business online. From optimising your site for search engines (so you get high rankings when people are searching) to using online advertising to drive targetted traffic to your website. And the key is on targetted traffic. You don’t have to do all of these, it’s enough to simply know they exist, so you at least understand why you’re NOT using any one method.

Google Adwords

By using Google Adwords you can reach your potential customers directly and for a known and measurable cost! It works like a commission only sales person for you 24/7 – and you are fixing the salary! Pay Per Click (PPC) campaigns with Google mean you are paying for each website visitor you get – and you’re choosing which keywords will make your advert display, thus ensuring that your website visitors are only presented with your advert if they’re actually searching for a company just like yours.

  • Google Adwords Made Easy is a free ebook you can read online, or download – no registration required. Learn simple, fool-proof strategies you can use right away for Google Adwords Success. An easy to read 85 page workbook, taking you step by step through using Google Adwords for profit.
  • Adwords eBook: Successful Advertising with Google Adwords.
  • The Famous Perry Marshall Free 5-Day Google Adwords Course, when running can be a great starting point. Real content and lessons you can apply immediately to your Google Adwords campaigns. Also, free Cheatsheet. Google Adwords Made Easy: Perry Marshall

The next thing though is to look at your “Conversion Rate” – how many website visitors do you get before you make a sale. There’s no point having 1,000,000 visitors if nobody buys anything. Imagine if you could turn just 5% of your visitors into buyers when you’d paid 2 cents for them to visit! That would be costing you just 40cents per sale. But be careful – at 50cents/click you’d be spending $10/sale. So, depending on the profit you make per customer over the lifetime of that customer, you can exactly measure if you are getting value for money – of course, if you aren’t you can change 3 things:

  • the amount you pay per click
  • change your keywords so your website traffic is more targetted
  • Improve your website to make more people buy

The resources on this page help you understand and do all these things for yourself. Take control of YOUR business today!

  • Free Courses, Paid Courses
  • Free Books, Books to Buy
  • There’s something for everyone!
  • SEO Books & SEO Software

Search Engine Optimisation (SEO) of Your Site

If you are launching an online business you will need to find out about optimising your site for search engines. Search Engine Optimisation, or SEO, is what you do to get your website and pages ranked highly in the search engines. In order to optimise your website so it gets higher Google rankings you’ll also need some keyword research software.

Keyword Research

First you should research your keywords, these are the words and phrases that people will be using to search for goods/services just like yours. It’s easy for somebody ‘in the trade’ to only see this from one side, but customers will be using different words to seek out your website. Your competitors will have done this research, so you should too (although there are ways to steal their ideas, which we’ll mention a bit further down).

There are many free and easy tools to help you do keyword research these days – it’s really easy now. Keyword research is an important part of writing any webpage, or website, or even every blog entry – so long as you are aware of it and have a couple of quick tools to hand, this needn’t be seen as a barrier, but instead it helps you to understand how to get your website seen above all the others, so it’s worthwhile spending a little time taking a look around how some of these keyword research tools work.

Once you’ve identified the keywords you will be working with (based on popularity and cost), you then optimise your pages so that each one appears as high in the Google rank as possible. This enables you to optimise your pages for expensive keywords (to get free Google traffic), leaving you to use cheaper keywords to drive traffic to your website through Google Adwords. This concept might go over your head at first, but it’s important that you start to be presented with these ideas, so that when you’re ready you’ll know you can improve your game and then you can tweak things with more experience behind you.

Finding the Right Keywords for Your Site – Keyword Tools, Keyword Resources

If you are wanting to sell things online, or selling already and need to sell more, then you will at some point need to find the right keywords for your business. Keywords are the cornerstone of marketing your business online – and a major part of whether you earn $0 or $10,000.

One simple explanation of keywords is that if you see yourself as an “Automotive Engineer” and advertise as such, nobody is likely to visit your website, because the man on the street is looking for a “Car mechanic in [town]”. Your keyword research will show you the words people are searching for, so you can re-word your website so it’s customer friendly.

Keyword Research Tools

Keyword Elite: A top quality keyword research tool, where you can just pay for one day’s or one month’s access to it, rather than being locked into a subscription. The subscription is essential for search engine professionals who are searching and researching keywords often for several sites, but if you just have one or two sites then just schedule in a day and do all your searching in one go.

  • IBP-II, IBP is a top-rated website promotion software tool that helps you to get more customers and sales through high rankings on Google and other major search engines. It helps you get high Google rankings in just three easy steps.

Get Better Search Engine Ranking and Be Top of Google

Google is widely acknowledged as the best search engine for web searches and for web advertisers.

You can pay to have your website in the top pages, by using Google Adwords, but you can also get to the top of the rankings free, by using SEO techniques. You cannot just create a website and expect to be found, expect to be in the Top 10 Google Rankings for the words you’ve chosen as your keywords. You need to work on your technique.

Getting into the Top 10 Google search results is a science that can be learned, with just a little reading and practice. The core rules don’t change, but you need to know the main ways to get your website ranking high in Google as well as the current new suggested things to try – and the all important Tips and Tricks to get you high ranking webpages quickly.

Facebook Marketing

A fairly recent – and popular – way of promoting a small business effectively is through the use of Facebook. By building a Facebook business page you can draw in your customers more easily through the power of social networking.

Building a Facebook business page is straight forward, but it’s not right for everybody. Luckily there’s a quick Facebook Marketing Quiz you can take to find out if Facebook marketing is right for YOUR business.

Business Owners – Take the Facebook Quiz to Find Out if Facebook Is For You

Simply do this quick 10 question quiz to find out if Facebook marketing is right for your business – get instant feedback on whether Facebook could be a main traffic source for your business. Discover the answers to important questions such as:

  • Can I advertise on Facebook and make a profit?
  • Will my products appeal to Facebook users?
  • How much time should I devote to understanding how to advertise on Facebook?

Online Marketing and Keyword Research Tools

Some of the tools below are free and some there’s a small charge for. You’ll know if you’re looking for information, or if you’re ready to invest in your online success:

  1. Adwords eBook: Successful Advertising with Google Adwords. Find out how to use Google Adwords effectively and be successful with the advertising you place.
  2. IBP-II, download the free version of this award winning . IBP II keeps abreast of all the Google changes, including the huge change to the Google algorithm in 2011. Don’t work with outdated tools! IBP guarantees top 10 rankings on Google or you get your money back.

    3. Last updated January 2017